identity / digital / packaging / illustration

Wild Foodies

To stand out in a crowd you need to know exactly who you are and be prepared to run a little on the wild side.

Food is just one of our many specialities so when asked to create a new path-to-market grocery plan for a new gourmet soup retail range we were chomping at the bit.

In the highly competitive ready-meals market it was essential to establish the right propositon and target market from the outset of the project.

An intensive category, competitor and consumer analysis ensued along with an indepth master brand planning program to explore the brand's fundamental stories and market opportunities.

Story telling lies at the heart and soul of the Wild Foodies brand. To succeed, we needed to bring these stories to life.

From the brandname and logo design to the bespoke illustrations, packaging, website and marketing collateral, every touchpoint is a journey of whimsical culinary delight.

Since launching in 2014 the brand has been ranged in Costco, Thomas Dux, IGA and numerous gourmet grocers throughout Australia with 400% increase in sales and strong month-on-month incremental growth.

Work completed.
Brand Strategy, Brand Name, Brandmark, Illustration, Packaging, Website, Marketing Strategy, Social Media Marketing & PR

See it wildfoodies.com.au

Story telling lies at the heart and soul of the Wild Foodies brand. To succeed, we needed to bring these stories to life.

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