identity / digital / packaging / illustration / strategy

The Happy Sol

Truth. 
With the rising popularity of raw, paleo, organic super food trends fast-tracking into mainstream households, Australia’s major retailers were looking for an iconic Australian brand that could deliver them a chunk of the pie.

Research revealed that popular superfood brands are often seen as expensive and inaccessible. And, this was the challenge that Happy Sol approached Saltree with. Becoming a mainstay in everyday pantries and major supermarket shelves.


Brand Idea. 
Create a brand that people will love. Happy Soul. Happy Bowl. And, make it affordable for Mum. 

Kickstarting with an in-depth Category and Stakeholder Audit, Saltree built the Happy Sol brand from the ground up including developing a comprehensive Brand Strategy, brand name, logomark, packaging system, Retailer Toolkit, Tone of Voice Strategy and brand story.

Positioning the brand as super friendly, easy to understand and of course delicious was essential in resonating with supermarkets and everyday grocery shoppers.


Results. 
Prior to launch, Happy Sol’s had 8 products accepted and ranged nationally throughout Woolworths and independent supermarkets, with strong month-to-month category growth.

Work completed.

Brand strategy. Naming. Brandmark& Identity Design. Tone of Voice Strategy. Illustration.


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