identity / digital / packaging / illustration / strategy

Salad Servers

Who'd have thought that selling rare rabbit rumps in the '70s was the recipe to becoming an iconic brand.

As the pioneers of Australia's pre-packed salad movement, Salad Servers has been supplying gourmet meals to Australia's finest restuarants and retailers for over 30 years.

Futurepaced innovation and unwavering excellence saw the brand become the undisputed industry leader in the food service industry, however the real opportunity lay in evolving the brand's retail grocery offering.

Commencing with a master brand planning session, Salad Servers underwent a major brandformation. Featuring hand-painted illustrations and bold typography, the new identity, website, photography and retail packaging design aligns directly with the brand's Deliciously Original core philosophy.

Since relaunching in 2014, Salad Servers has experienced significant distribution and sales growth across retail grocery and food service markets with many retailers utilising the bright new packaging as instore point of sale displays.

Work completed.
Brand Strategy, Brand Identity, Packaging Design, Website Design, Brand Collateral, Illustration

Salad Servers experienced increased distribution and sales growth across retail grocery sectors.

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