identity / digital / illustration

Creative Innovation

How do you create an iconic identity for a 6-part corporate conference with equal focus on each theme?

This was the brief from Tania DeJong of Creativity Australia and to us the answer was simple. Create an illustrated contemporary mandala that encompasses each of the six unique themes in a balanced, visual storyscape.

As Creative Innovation's offical brand partner, we were tasked with creating the brand identity, website interface design and marketing collateral for Ci2013 and Ci2015 conferences.

WIthin the highly competitive corporate event industry the brand needed to creatively distrupt typical corporate ideology and position Ci at the forefront of innovation thought-leadership.

Designed to depict the event's six primary themes, the mandala with strong iconography and bold colourways became the iconic symbol utilised across every marketing touchpoint of the brand.

Creative Innovation 2013 Asia Pacific was named Corporate Event of the Year in the Global Eventex Awards and the event continues to grow year on year.

Work completed.
Strategic Branding, Identity, Illustration, Website, Marketing Collateral

See it ci2015.com.au

Creative Innovation 2013 Asia Pacific was named Corporate Event of the Year in the Global Eventex Awards.

back to projects