identity / digital / strategy

360edge

The power of a name to make you stand out.

As Australia’s leading specialist in leaders in alcohol and other drugs policy and practice, 360Edge (formerly known as LeeJenn) needed a new Naming Strategy, Visual Identity Design and Brand Narrative that helped them stand out.

It was critical that the tone of communications reflected the caliber of the organization and positioned them at the forefront of industry for governmental departments and Australia’s corporate elite.

Commencing with an in-depth Discovery Workshop, Saltree uncovered powerful insights behind LeeJenn's proposition that helped craft their new 360Edge name and brand narrative. 360Edge works full circle. They are about going to the edge of practice and policy to give their client's an edge, no matter where they are at in their business circle. 360 is how they work.

360Edge's new brand narrative and visual identity design was applied across their entire suite of marketing collateral including the website, internal Cultural Manifesto, event presentation toolkit, speech, invites, eDM and naming rationale.

It was critical that the tone of communications reflected the caliber of the organization and positioned them at the forefront of industry for governmental departments and Australia’s corporate elite.

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