our people.

Cara Richardson.

Executive Creative Director

Driven by a passion to see other's succeed, Cara draws upon 18 years cross-sector industry experience to deliver sharp strategic insights that get results for clients. As head of Strategic Services her collaborative fluid approach is underpinned by her relentless pursit to push bounds and to look beyond the typical response.

Bryan Micallef.

Strategic Account Director

Bryan brings a decade of Advertising experience to Saltree, having worked alongside some of Australia’s favourite brands such as Holden, The Salvation Army, Birds Eye, Village Theme Parks, Realestate.com.au and The Australian Open. Bryan also runs an internationally exhibited and awarded furniture company and enjoys long walks to work with Winnie!

Marina Rolfe.

Strategic Designer

Having worked for clients such as KFC, Thiess, Michael Hill and Telstra, building brands through design, photography and illustration is Marina's driving force at Saltree. Having kicked off her career in Russia, via top agencies in Brisbane and now settling in Melbourne, Marina has a proven track record in creating exceptional work with a touch of class. A talented photographer, Marina's multiple creative outlets extend well beyond the screen — in particular wielding a brush as an accomplished and exhibiting painter.

Louise Karch.

Name Whisperer & Brand Storyteller

Louise is our NAMEfluencer and epic storyteller. She’s the author of the upcoming NAMEfluence - How to Name Your Brand for Maximum Influence. Louise has named businesses, charities, books, plays, radio shows, choirs and even a church. She’s a recovering comic and Lycra-wearing figure skating champ who combines her Master’s in Education, Accreditation as a Master Professional Coach and award-winning writing to give you a fresh, fun approach to make your naming and storytelling easy and powerful.

Connie Watters.

Account Executive

With a love and passion for marketing strategy and a background in Advertising, Connie brings to the team strong social media and digital marketing skills for Saltree’s key clients. An avid traveler, adventure seeker and TV show enthusiast, Connie is always up for a chat about the latest Netflix drama.

Rhian Streeter.

Account Executive

With a background in Marketing, Rhian joined Saltree with a knack for generating creative ideas and communicating them through flawless strategy. Her commitment to communication ensures she nurtures relationships to build trust with brands. With a background in PR and Digital Marketing, Rhian brings a new eye, drawing on her passions for adventure, travel, and growing her own healthy harvests.

Amelia Micallef.

Creative Director

Amelia brings results driven creative thinking to Saltree with advertising experience from TBWA Chiat Day LA, TBWA Singapore, TBWA Melbourne and Big Red Melbourne. She has extensive experience in the category with several years working on Tourism Tasmania, Qantas and Jetstar through-the-line in both brand and retail campaigns. She has also produced award winning work across a broad spectrum of big brands including Coles, Bupa, Target, Optus, Simplot, Nissan, ANZ, Mars and Pepsi.

Kerry Lennon.

Creative Studio Manager

An accomplished creative services and studio manager that just makes it happen. With more than 10+ years of experience working with some world-class agencies and clients on both sides of the globe. Kerry has a passion for sewing and crafting costumes in her spare time and searching for the perfect mac n’ cheese has become an obsession.

Juan Urrea.

Senior Designer

All the way from the green Colombian mountains, Juan has settled in Australia after an exciting career across Colombia and Spain. From getting his Masters in Design in Barcelona, to working for design studios and cultural institutions, Juan has now settled at Saltree and contributes a contemporary branding approach. As a side project Juan is working on an expedition book, which is a socio-geographic exploration about the coffee region he came from in Colombia. So does he drink a lot of coffee? Si mucho - Does he knows how to dance salsa? Si señor!

Phoebe Cracknell.

Digital Community Manager

Originally from Sydney but now calls Melbourne home, Phoebe has a background in Writing, Editing and Advertising. She brings her social and digital media expertise to the team at Saltree. In her spare time, she freelances as a stylist and is a self-appointed ‘foodie’.

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